Objectives with a measure
State the outcome and metric before choosing activities.
Original editable file
Marketing plan
Plan objectives, audiences, channels, deliverables and measurement in one workbook. Use the original WPS Spreadsheets starter to connect each activity to a goal and a review date.
Download WPS OfficeFor Windows · WPS Office app
Original XLSX starter included. Edit in WPS Spreadsheets; advanced feature availability varies by version and platform.
See how it works
An editable starting pointSpreadsheets
About this workflow
Turn marketing goals into owned activities
Use WPS Spreadsheets to work on the file, review the details and save the result in a suitable format.
Channels with purpose
Explain which audience and message each activity serves.
A practical review cadence
Assign an owner and a date to evaluate the result.
Original editable file
Download the starter file
Original marketing plan workbook with illustrative data and editing instructions.
This editable sample is in English. Open it in WPS Office and replace the example content with your own. The starter file is separate from the WPS app download.
File formats
XLSXPDF
Edit in WPS Office. Save a copy to share.Using WPS Office
How to get started
Install WPS Office, then follow these steps in the app. This webpage does not edit or convert your files.
- 1
Define the objective
Choose a measurable outcome and the period it covers.
- 2
Plan the activities
Add audience, channel, deliverable, owner and budget.
- 3
Set the review
Record the metric definition and when results will be evaluated.
WPS Office
Documents, spreadsheets, presentations and PDFs
Work with your everyday office files in one app. Keep an editable source file and choose the sharing format your audience needs.
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SWPS SpreadsheetsNumbers and plans
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PDFPDFReview and sharing
Help and information
Frequently asked questions
This page downloads WPS Office. Features vary by platform, version and plan.
Does the workbook estimate campaign ROI?
No. It organizes your plan. Add actual spend and consistently defined outcomes before calculating efficiency or return.
What is included in the marketing plan starter?
An original editable XLSX example with objective, audience, channel, deliverable, owner and task instructions. Budgets and objectives are fictional examples, not forecasts or recommended advertising spend.
Where do I edit the workbook?
Download the starter and open it in WPS Spreadsheets. Editing happens in the app; this page does not process or upload your workbook. Save an XLSX copy to keep working, or export a reviewed view as PDF.
What happens when I select the download button?
On Windows or macOS, WPS starts the app download. On Linux, copy the installation command or choose a manual package. On iPhone, iPad, Android or Chromebook, continue to the appropriate app store. This page does not upload, convert or edit your files.
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Original XLSX starter included. Edit in WPS Spreadsheets; advanced feature availability varies by version and platform.